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Granicus
An outcome-driven web experience for the global leader in public sector engagement technology.
Granicus technology powers almost 30 billion global digital interactions each year and connects more than 500,000 government professionals with 300 million opt-in subscribers.
The company needed a website that could effectively communicate the value of its extensive suite of products and encourage a sales process led by expert consultation over direct product selection. The aim was to shift focus from individual product journeys to outcome-driven storytelling.
- Website Design
- Wordpress CMS Development
- SEO Migration Plan
Streamlined User Paths to Engagement
The new design emphasized guiding users to take action—exploring outcomes, solutions, or audiences—with clear pathways to book a demo. By aligning content with Granicus’ consultative sales model, the website better supported top-of-funnel engagement.
Robust Product Directory
A comprehensive product directory was created to house detailed information about Granicus’ 30+ products. Products were categorized under broader solution areas, making it easier for users to navigate and research specific tools while still encouraging expert-led conversations.
The directory can easily scale to accommodate new products as Granicus continues to roll out or acquire new product lines.
Enhanced Content Flexibility
Modular, customizable page components were introduced, allowing Granicus to tailor content to specific outcomes, solutions, or audiences. These flexible elements—such as expandable sections, case studies, and multimedia widgets—enabled ongoing adaptability as the company continues to grow and refine its messaging.
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What our clients think…
“Peaktwo has been an exceptional partner for more than five years, launching multiple websites and handling any challenges with remarkable patience and skill. The team’s insights and support are invaluable, and I’m looking forward to continue working with them for many more years.”
Results
Results
Peaktwo’s strategic overhaul resulted in a site that reflects Granicus’ leadership in government technology and engages users with a streamlined, outcome-driven experience tailored to their unique needs
13%
Increase in Engaged Sessions
4%
Increase in Demo Requests
20%
Average Increase Engagement Time
22%
Average Increase in Search Position
